Pepe Orts, the first botanical mixologist and brand ambassador premium spice TOQUE, opens microsite which offers lovers of mixology ,tips, trends, recipes and rituals of service for the perfect drink.
Mixologist to the rescue, the new online site of Pepe Orts, without reservation office represents the philosophy of Toque Company.
A brand that is changing the world of mixing drinks with an innovative spirit and their commitment to disclosure. And the firm form Novelda, Spain, not only offers a wide collection of botanical brought from the five continents but also strives to spread their knowledge as an expert in mixology to both: fans exquisite cocktails and the hospitality industry. On this website, which has video blog format, Pepe talks about the secrets of a professional bartender, teaches recipes and gives advice preparation and service.
Coaching show
After introducing the world through a botanical mixologist with Married to a botanical mixologist, stars in a new short for the launch of the site: mixologist to the rescue. A cinematic adventure created by the Alicante agency Gettingbetter that aims to move away from orthodox paradigms of those who think they know everything about mixology.
Mixologist to the rescue: The new online «office» of Pepe Orts
Thus, in the style of coaching show, Orts goes to the distress call who has decided not to give in to the routine, taking on the challenge of showing that another way to address the development of combination is possible thanks to a premise that becomes on the axis of the speech: «Enjoy what you think».
TOQUE it´s been positioning their brand, verbalized in the claim «Enjoy what you think», endorses its value proposition around creativity to achieve a single goal: to create cups worth.
Botanicals for mixology
TOQUE is the youngest brand Verdú Cantó Saffron Spain, a company from Novelda (Alicante) with over 125 years of history, but always at the forefront. Producer and marketer of spice blends and grinders, with the TOQUE collection of Botanicals for Mixology (botanicalsformixology), the brand helps both professionals and cocktail lovers at home, to add value to the drinks they create.
Cheers!